- Target cash registers across the US crashed on Saturday afternoon, creating long lines and crowds of frustrated customers unable to check out from stores.
- The incident was dubbed “The Great Target Outage of ’19” on social media, with many comparing Target’s struggles to the disastrous Fyre Festival.
- A Target representative said that registers are once again working as of 5 p.m. ET, following an “internal technology issue that lasted for approximately two hours.”
- Visit Business Insider’s homepage for more stories.
Target faced massive technical difficulties on Saturday, as customers across the US found themselves unable to check out at the retailer.
At around 2 p.m. ET, Target customers at locations across the US began reporting malfunctioning cash registers on social media. Soon, long lines formed, as customers were unable to check out.
— Pammy Boulas (@panagiotab16) June 15, 2019
The elderly woman behind me is shouting to all who will listen: “this is not a country bumpkin operation! Surely there is some sort of secret backup technology!” #targetcrash2019
— Jessica Kielblock (@JessKills) June 15, 2019
— Dezzie Thompson (@Desi4theDay) June 15, 2019
According to one Target employee who reached out to Business Insider, workers were told that the retailer was facing a global cash register outage. Other employees shared similar reports on social media.
— Nancy Yang (@n_yang) June 15, 2019
— Hunter Sowards (@huntersowards3) June 15, 2019
— Matthew Hayes (@matthewd23) June 15, 2019
Employees handed out free samples to frustrated customers.
— victor vulpine (@victor_vulpine) June 15, 2019
— Dan Clemens (@dan_clemens) June 15, 2019
All of the registers are down at Target. They’re passing out rations to appease the crowd pic.twitter.com/FmlbHG7iii
— Wesley BOOtilier ???????? (@WesleyBout) June 15, 2019
Others asked that customers not lash out at Target workers – who were stressed themselves.
Please don’t harass Target Team Members, we have no control over Target falling. Be kind & be patient during our Armageddon #targetdown
— Sooshi (⌐■_■) (@iiTsSooshi) June 15, 2019
— Geena Driven (@GeenaDriven) June 15, 2019
The systems issue – dubbed “The Great Target Outage of 2019” on social media – soon took on almost mythical qualities.
Where were you during the Great Target Outage of ‘19?
— Patrick J. (@pattyotool) June 15, 2019
— Chicago Film Scene (@chifilmscene) June 15, 2019
Target is currently under a “global cash register outage” and I think this is the closest I’ve ever been to experiencing an apocalypse. I think people are gonna start rioting soon.
— Jen Jacobs (@JenJacobs_) June 15, 2019
Some compared the incident to the disastrous Fyre Festival.
Yo, I’m at target and it just became Fyre Fest.
— Samuel Arias (@imsamarias) June 15, 2019
Target’s registers being down is the Fyre Fest of 2019 pic.twitter.com/GEx2Okw7me
— Ariana (@arianafeller) June 15, 2019
Some Target locations appear to have closed, citing a “Target global issue.”
— irblaster.info (@irblaster) June 15, 2019
— S T E P H A N E E (@bybare) June 15, 2019
Target experienced similar issues exactly five years ago, on June 15, 2014, when a glitch caused cash registers across the country to crash for hours.
At around 5 p.m. ET, Target announced that registers are “fully back online.”
“The temporary outage earlier today was the result of an internal technology issue that lasted for approximately two hours,” a Target representative said in a statement to Business Insider.
“Our technology team worked quickly to identify and fix the issue, and we apologise for the inconvenience and frustration this caused for our guests,” the statement continued. “After an initial but thorough review, we can confirm that this was not a data breach or security-related issue, and no guest information was compromised at any time.”
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