Photo: dhgatsby via Flickr
The newest craze for parents bent on spoiling their children is pricey organic lunches and dinners delivered right to the doorstep, according to The New York Post.Though it sounds crazy to give an 18-month-old quinoa, the idea is expanding. Companies are cropping up for New York parents to help feed their toddlers organic baby food, including Juniors Fresh, Komi Organics of Brooklyn, and mummy’s Yummies.
And those brands will soon be joined by Petit Organics this spring, a baby-food delivery company that will be adding dishes for kids two-years-old and up.
Juniors Fresh offers meals that most adults would want to eat themselves, from a turkey slider burger stuffed with kale and barley to black bean quesadillas on the winter menu. Komi Organics has a “grilled arctic char and herbed quinoa with julienned red pepper and cucumber” (seriously) on its dinner menu, and mummy’s Yummies serves up couscous, chicken pilaf, and chicken paprikash dishes.
And they aren’t cheap, either.
Deliveries of five lunches and five dinners from Komi retails for a pricey $180 price tag, clocking in at roughly $18 a pop. mummy’s Yummies charges $50 for three lunches and three dinners, or about $8 and change per meal, while Juniors Fresh asks parents to pay $38.95 for five meals, or $58.95 for nine.
Part of the expense is that ingredients are said to be locally sourced produce, fish, and meat, and all of the delivery services cook and prepare the food fresh. The companies were also all founded by women who stress healthy eating as a fundamental building block for early child development on their websites.
And according to The Post, it doesn’t look like these takeout-for-tots companies will be going anywhere anytime soon — Juniors Fresh has reported a 500 per cent increase in sales since last spring alone.
As The Post says, “only in New York.”
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