The first hotel by Richard Branson’s Virgin Group is officially open for business in Chicago.
It’s the first in what the company plans to be a chain of hotels, with a second expected to open in Nashville in the summer of 2016 and a third in New York City by the fall of 2017.
“It’s been a long held dream to start beautiful, comfortable, fun hotels for guests and give them what they want and need while being gentle on their wallets,” Branson said in a press release announcing the opening of the Chicago hotel.
Virgin Hotels Chicago includes 250 guest rooms in the Loop’s historic Old Dearborn Bank Building. 40 of those rooms are one-bedroom suites, and two are penthouse suites.
Virgin seems to be targeting business travellers with the design of its bedroom. Ergonomic headboards and a customisable footboard make it easy to work from bed.
Each room in the hotel is made up of two areas, which Virgin calls “chambers.” A door between the sleeping and dressing areas can be closed for privacy. Even the basic rooms are spacious.
There are his and hers closets and a full vanity.
And there’s also a separate makeup table.
The Commons is a two-story lounge area where guests can eat breakfast, lunch, or dinner. There’s also a nightly happy hour hosted here.
The Virgin Hotel will ultimately have five total dining options. Miss Ricky’s, a 23-hour diner and rooftop lounge, will open in February or March. There will also be a European-style coffee shop called Two Zero Three.
Rooms start from about $US209 per night.