1Rebel, a new chain of gyms opening in London, brands itself as the “anti-gym” — but a more apt description might be the house music hipster gym.
There are currently two sites in London and they look more like underground clubs or futuristic film sets inside than a traditional gym.
The interiors are artfully disheveled in a way only possible through extensive interior design. The gyms also have trendy perks like cold press juice bars, music playlists curated by top DJs, and even free beer.
Check out what it’s like inside below.
Here's the outside of one of the sites. Looks normal enough -- but what's that sign you can see through the window, free beer? Seems odd...
Once you go down the stairs you get to the front desk, which looks more like a hotel lobby than a traditional gym. 1Rebel is pay as you go, unlike most gyms, meaning you don't have to sign up for a long contract. One session is £20, but you can buy a bundle of sessions to get a better deal.
The highly stylised changing rooms look like something out of a science fiction movie. The benches are heated -- just one example of the gym's attention to detail.
Here's the main workout space, with running machine and benches. They keep the lights down low for mood and pump out trendy dance music. You can check out the gym's SoundCloud playlists here.
This area is also used for classes. This one is called 'Reshape' and promises '45 minutes of physical and mental intensity.' In some cases these classes are accompanied by live music.
In the middle of the bank of machines is a room full of punch bags -- again, pretty unusual for gyms these days.
After the gym, hit the showers. Complimentary sweat and shower towels are included in the price of a session...
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