This Savvy Online Grocer Is Turning Subway Platforms Into Supermarkets



Web grocer Peapod has found a new way to reach consumers where computers cannot: the subway platform. The company has outfitted one of Chicago’s busiest metro stations with a virtual grocery store, giving smartphone users on-the-go access to grocery aisles.  

Instead of city maps and fliers, Peapod’s covered subway billboards with a 2-D version of grocery shelves. On them, shoppers will find a sampling of the site’s 12,000-product inventory with everyday goods like soda, pasta and hygeine products.

The system works by using QR codes, which users can scan from their phones and add to their shopping carts on Peapod’s mobile app.

Once they’ve selected their items, they can schedule home delivery from their phones or organise their shopping list for later. 

This is Peapod’s first metro launch since rolling out its pilot program in 15 Philadelphia train stations earlier this year. The site, which functions much like, is available in 12 states throughout New England and the Midwest. 

First-time users in Chicago can save $20 on their first order using promo code “CHICAGORAIL.”

DON’T MISS: 12 things you should NEVER buy in bulk >

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at