Tag Heuer finally built a smartwatch for watch aficionados

Tag Heuer Connected ModularFacebook/Tag HeuerThe Tag Heuer Connected Modular 45.

Tag Heuer is well-known for making a solid Swiss timepiece at an accessible price point.

What is lesser known is the brand’s well-received foray into wearables — uncharted territory for a Swiss watchmaker.

Its newest, the Tag Heuer Connected Modular 45, is a watch it claims blends the traditional timepiece with the convenience of tech.

First off, the watch looks more like a regular watch than most other tech-enabled watches on the market. It’s even considered “Swiss-made.”

Inside, it’s got Intel-provided technology that uses Google’s Android Wear OS. It does all the things you’d expect a smartwatch to do, like tell the weather and check your email. It also contains a GPS system and tracks all the activities that needs tracking.

The interesting part is where the “modular” part of the name comes from. The parts that make up the Connected Modular 45 are interchangeable with other Tag Heuer mechanical watch modules, like the Heuer-02T Tourbillon and Calibre 5. Simply take out the Connected module and slip in a mechanical one when you’re looking to switch it up.

“While there is no future where the world is not connected, it doesn’t mean a smartwatch is the best choice for every occasion,” Tom Foldesi, VP for connected technology at Tag Heuer, told Esquire. “Which is why we offer our mechanical timepieces as part of the collection.”

It also allows small parts like lugs and bezels to be interchanged for personal preference.

Tag Heuer Connected ModularFacebook/Tag HeuerThe modular parts that come with the Tag Heuer Connected Modular 45.

The watch also comes with 30 original traditional Tag Heuer faces to switch through, and it’s water-resistant up to 50 meters.

The Connected Modular 45 will start at $US1,650. The deluxe set in titanium — which comes with both a rubber and leather strap as well as a separate Heuer-02T Tourbillon mechanical module — will retail for $US17,000.

Tag Heuer Connected ModularFacebook/Tag HeuerThe Connected Modular 45 with sport band.

NOW WATCH: The best watches for under $US400

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.