Taco Bell is trying to reach a customer most fast food companies see as an afterthought

Today, Taco Bell launched a vegetarian menu that is certified by the American Vegetarian Association.

“At Taco Bell, vegetarians are not an afterthought. We sell more than 350 million vegetarian menu items each year, but until now haven’t been vocal about it,” said Brian Niccol, CEO of Taco Bell Corp in its press release.

The vegetarian menu offers 13 different AVA certified items, as well as 35 AVA certified vegetarian ingredient for customising orders.

Here’s a list of each item on the vegetation menu.

The 7-Layer Burrito. Refried beans, rice, guacamole, lettuce, diced tomatoes, 3 cheese blend, and sour cream create this vegetarian masterpiece.

Bean burrito. Warm refried beans, cheddar cheese, onions, and red sauce complete this meatless burrito.

Taco Bell website

Black bean burrito. Rice, 3-cheese blend, red sauce and black beans creates this classic vegetarian dish.

Taco Bell website

The cheese quesadilla. For $2.39 you can get a flour tortilla with cheese in the middle.... hefty. Add creamy jalepeƱo sauce for a boost of flavour.

Taco Bell website

The cheesy roll-up. Simplicity at its finest.

Taco Bell website

Cheesy bean and rice burrito.

Taco bell online

Biscuit taco -- egg and cheese. A biscuit taco shell encloses scrambled egg and cheddar cheese for breakfast.

Taco Bell website

Double tostada. Beans, red sauce, chipotle sauce, cheese, lettuce, tomatoes on a thin layer of corn shell or tortilla creates this open-face taco.

Pintos n' cheese. A bowl of comfort food.

Taco Bell website

Cantina power veggie bowl. Everything but meat.

Taco Bell website

Cantina power veggie burrito.

Taco Bell Online

Black beans and rice. Another classic.

Taco Bell website

AM Grilled taco -- egg and cheese. No bacon.

Taco Bell website

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