After A Hoax, Taco Bell Sent 10,000 Free Doritos Tacos To A Small Alaskan Town

doritos locos tacos taco bell alaska

Photo: @TacoBell

Last month, the Alaskan town of Bethel fell victim to a cruel hoax.They heard that there was going to be a Taco Bell coming to the town of 6,400, where the only fast food option is a lone Subway location.

Alas, it was not so. The flyers that had been posted were just part of a feud between two residents, reports the AP

Taco Bell to the rescue!

The chain flew in enough ingredients from Anchorage to make 10,000 Doritos Locos Tacos. That’s 950 pounds of beef, 300 pounds of lettuce, 150 pounds of cheddar cheese, 500 pounds of sour cream and 300 pounds of tomatoes.

The tacos will be free for Bethel’s residents.

Everyone’s a winner here. Bethel gets its justice, and Taco Bell gets a bunch of good PR. It’s likely a smart move, though Taco Bell CEO Greg Creed declined to tell the AP exactly how much the taco feast is going to cost the company.

NOW SEE: We Tasted Taco Bell’s New Cantina Menu — Here’s The Verdict >

NOW WATCH: Ideas videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.