Taco Bell customers are complaining that its newest menu item looks nothing like how it was advertised

Double ChalupaTaco BellWhat Taco Bell says the Double Chalupa is supposed to look like.

Customers are complaining that Taco Bell’s latest “boatload of goodness” is failing to pack the promised meat-and-nacho cheesy punch. 

While Taco Bell has advertised its Double Chalupa, a limited-time offering that the chain debuted last week, as a chalupa with double the meat, fast-food fans say that the reality falls short of advertising.

As Consumerist — which first spotted complaints — notes, some people are saying that their Double Chalupas are stuffed with a whole lot of veggies, without enough meat to fill the double-wide chalupa shell. 

Here’s what the Double Chalupa should look like: 

Here’s what customers say the Double Chalupa actually looks like: 

Even in the cases of customers who seem to be enjoying the taste of the Double Chalupa, it’s clear that the reality doesn’t quite match up with advertising. 

A super-sized chalupa shell makes it more difficult for customers to see the meat in the Double Chalupa — even when workers are, in fact, putting in twice as much beef or chicken.

That’s a big problem for Taco Bell, where the Instagram-ability of food drives new menu ideas. The fast-food chain did not respond to Business Insider’s request for comment.

“We want people to talk about it, and blog about it, and get excited, and share their pictures,” Liz Matthews, Taco Bell’s chief innovation officer, told Business Insider earlier this year when asked about how the chain comes up with its new menu items. “We can always make food taste good. But, how do you get that twist that makes it a part of people’s lives instead of just eating?”

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