MOBILE INSIGHTS: Tablet Ownership Increases Spending On Apps By Factor Of Three

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smartphones and tablets

Tablets Boost App Spending (Analysys Mason)

Smartphone owners with a tablet spend three times as much on apps as those who don’t own a tablet, a new study says. It also found that 53% of smartphones owners had never bought an app. (That percentage was substantially lower among iOS users, however.) The survey covered 6,600 respondents in France, Germany, Poland, Spain, the UK and the United States. Read >10 Lessons From Steve Jobs That Every Marketer Must Learn (Dan Lyons)
Many are obvious: Find great mentors, turn your customers into evangelists, etc. Others are less obvious, such as the rejoinder to use pictures, and not words, to describe your products. The complete list is worth a read. Read > 

Android Leads In U.S. Smartphone Sales, But Windows And iOS Grow Faster (Kantar Worldpanel ComTech)
Over the 12-week period through the end of April 2013, Google’s Android accounted for 51.7% of U.S. smartphone sales, while Apple’s iOS platform took 41.4% of sales and Microsoft’s Windows took third place with a 5.6% share. Despite Android’s lead, it grew its share of smartphone sales by only 1.4 percentage points compared to the same period last year. Meanwhile, Apple and Windows gained 2.3 and 1.8 percentage points, respectively. Read > 

Apple Is Pushing Forward With Internet Radio Deals (New York Times)
Following on the heels of Google Play Music, Apple is building its own Pandora-like service. It’s not clear why so many companies are eager to build out Internet radio stations, as Pandora is not exactly wildly profitable or minting money, despite a large user base. Read >  

Microsoft Is Cutting The Price Of Windows Software For Tablets (Bloomberg)
Hoping to boost its flagging share of the tablet market, Microsoft is lowering prices on the pre-installed Windows software for manufacturers, hoping the savings will be passed on to consumers. Microsoft’s share of the tablet market was 4% last quarter.    

Vine Debuts On Android (TechCrunch)
Twitter’s popular six-second video sharing service came to Android yesterday. It now has 13 million users, even though it was previously only available on iOS. Read >

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