- T-Mobile is facing backlash for a series of Super Bowl ads that critics say play into sexist stereotypes.
- One ad features a woman demanding sushi over tacos, while another shows a woman sending a long, emotional text message.
- Despite criticism, most people enjoyed the ads, as 73.3% of the conversation in that timeframe has been positive, according to Brandwatch.
T-Mobile is facing backlash for a series of commercials that critics say play into sexist tropes.
The carrier debuted four ads on Super Bowl Sunday, one for each quarter. Two ads in particular rubbed some people the wrong way.
In one, an unnamed texter agonized about “Kristi” wanting to get sushi when he wanted tacos. In the other, “Cathy” sent a long, emotional text message that required endless scrolling to get through.
— MARYA (@meowyaaa) February 4, 2019
Yikes these #tmobile commercials are sexist as heck
— danielle sinay (@daniellesinay) February 4, 2019
Some people felt commercials played into lazy and reductive stereotypes.
— Abby Edele (@abigail_edele) February 4, 2019
— Maria Hardiman (@mariabelleh) February 4, 2019
The carrier did not immediately respond to Business Insider’s request for comment.
Do these #tmobile commercials seem sexist to anyone else? Not impressed.
— Celeste (@HyperionCeleste) February 4, 2019
Oh hey @TMobile what GREAT sexist super bowl ads. So totally out of touch.
— Lo (@artschool86) February 4, 2019
So the T in #TMobile stands for “sexist”?
— Damian Holbrook (@damianholbrook) February 4, 2019
T-Mobile has been mentioned nearly 14,000 times on Twitter, Facebook, Instagram and Reddit since 6 p.m. EST, according to Brandwatch.
Despite criticism, most people enjoyed the ads, as 73.3% of the conversation in that timeframe has been positive, according to Brandwatch. Most negative mentions are people saying the commercial wasn’t good.
Watch the T-Mobile sushi ad and decide for yourself:
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