T-Mobile announced today a new program it calls “JUMP,” which is an acronym for “Just upgrade my phone.”
It’s making it easier for its customers to upgrade their phones. If you pay an extra $10 a month, then you can upgrade your phone whenever you want. On other carriers, it usually takes almost two years before being eligible on other carriers.
T-Mobile is rolling out this program because it’s the least popular major carrier in the U.S. and it’s hoping to win over new customers.
To advertise the JUMP program, T-Mobile hired comedian Bill Hader to do a few advertisements. They’re actually pretty funny.
Here’s all the spots, via All Things D:
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