Here's How I Bootstrapped My Company To 25 Employees In 3 Countries In 4 Years

baby computer office intern kid

Photo: .A.A. via Flickr

Synthesio is a startup that provides social media monitoring services to big companies. The company got started 4 years ago and now have 25 employees and big global brands like Nestlé, Toyota, Nike and Pfizer as customers. But what’s most impressive is that the company was completely bootstrapped — these guys don’t need venture capital!

As big companies get deeper into the weeds of social media, trying to woo customers, get intelligence, and prevent a bad experience from going viral, we think social media monitoring is going to be an important market to watch.

Synthesio, which already has offices in Paris and London, opened a New York office this month, so we thought it was a good time to catch up with Loic Moisand, their cofounder and CEO. We did a Twitter interview to find out more about the company — and how he was able to bootstrap a successful company in such a competitive space.

We meant 'how does one build' here...

There you have it.

Don't be afraid to take money where you can

Build a great product and don't spend money

400 cold calls for the first client! And only for 500 euros...

And on his birthday no less -- seems like a cruel joke indeed.

What's next

Fin!

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