Who said innovation in newspapers is dead?
Sydney’s Daily Telegraph has an amazing cover this morning in which mild-mannered treasurer Scott Morrison is shown wearing a suit – but on peeling back the translucent front page, he’s revealed to be wearing a Superman outfit.
The paper calls Morrison the “Hero of the hard worker” under the headline: “Earn, earn and away”.
— Matthew Bevan (@MatthewBevan) May 3, 2016
Plenty of people will have an opinion on the politics of the message but you can’t fault it for creativity.
Business Insider Emails & Alerts
Site highlights each day to your inbox.