Here's why people wait in such long lines to buy salad at Sweetgreen

According to Sweetgreen cofounder Jonathan Neman: “Healthy is the new luxury; it’s the new cool.” Capitalising on this trend by offering locally sourced, fresh, and affordable ingredients, this salad chain is sweeping the nation.

Produced by Alana Kakoyiannis. Additional Camera by Graham Flanagan and Alex Kuzoian.

Follow BI Video: On Facebook

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.