Surprisingly Convincing Argument About Shopping Limitations On Amazon

Why have flash sales sites like the marketplace for design products grown so quickly?

CEO and co-founder Jason Goldberg says that while Amazon is the go-to place for shoppers who know exactly what they want, Fab offers a casual, browsing shopping experience that most people can relate to.

(Except for book recommendations, how often do you buy anything on a whim from Amazon?)

Offering shoppers a well-curated, online marketplace for products of particular interest is why flash sales sites have been tremendously successful.

Watch below an excerpt from our interview with Goldberg discussing the rise of this industry at Startup 2012 last week.

Produced by Robert Libetti

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