- The most comprehensive collection known of archive Supreme box logo T-shirts is set to go on private sale at Christie’s for a price expected to be in the region of $US2 million, the auction house disclosed to Business Insider.
- A private sale means that rather than hitting the auction block, potential buyers purchase directly from Christie’s. The collection consists of 253 shirts, meaning each shirt is valued at just over $US7,900.
- The seller is 21-year-old James Bogart, who started collecting Supreme products when he was only 14.
- “The Supreme Box Logo Tee embodies more than 25 years of street culture, with skateboarding within its DNA and as a graphic device,” Bogart told Business Insider. “It is almost unparalleled in being both ubiquitous and prevalent but never reaching the point of over-saturation.”
- The T-shirts were originally released in 1994 and Bogart spent years building the only complete set of Supreme Box Logo T-shirts known to exist.
- “For me, it was always about the hunt,” Bogart told CNBC. “And the fact that so many people deem to this collection impossible to be completed. So once it was completed, there was a sense of great relief and great pride, but I really did want to put it on a stage where it could be appreciated and do the collection justice.”
- The sale will promote Christie’s first-ever online auction dedicated to Supreme, held from December 1-15. Christie’s has sold Supreme gear individually before but hasn’t ever dedicated an entire auction to it.
- This new auction will also offer products from the brand’s entire 26-year-history, including rare archival products, non-released samples, and more comprehensive full sets. It is sourced from some of the most “renowned Supreme collectors around the globe,” Supreme Historian and Sale Curator Ross Wilson told Business Insider.
- “This auction is the first to see groups of the most desirable collaborations from Supreme’s archives, with collections from The North Face, Nike SB, and Comme des Garcons featuring alongside the groundbreaking partnership with French fashion house Louis Vuitton,” Wilson said.
- “We are proud to present this unique opportunity to showcase such a generation-defining collection under one sale for the first time.”
- Last month, Supreme was acquired for $US2.1 billion by VF Corp., owner of Vans, Timberland, and North Face.
- Visit Business Insider’s homepage for more stories.
Business Insider Emails & Alerts
Site highlights each day to your inbox.