Filmmaker Morgan Spurlock (“SuperSize Me”) and several partners are launching Cinelan, a production company that will specialize in 3-minute nonfiction video for online syndication. Spurlock’s partners are branding guru David Wales and Arts Alliance managing partner Thomas Hoegh. Other directors involved: Steve James (“Hoop Dreams”), Eugene Jarecki (“Why We Fight”) and Ross Kauffman (“Born Into Brothels).” Distribution partners include Guardian News & Media, Picturehouse Cinemas and Vizumi Network.
The 3-minute videos will be distributed online with revenue-sharing arrangements between the producer and distributor. The company launched Thursday at the Berlin International Film Festival, and will have offices in New York, London and Luxembourg
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