Kate Upton isn’t the only Sports Illustrated swimsuit model starring in a Super Bowl spot.
Go Daddy, known for its overtly sexual Super Bowl spots, picked Israeli supermodel Bar Refaeli to star in its 30-second spot.
“The opportunity to be in a Super Bowl commercial is thrilling … and to partner with Go Daddy is something I just couldn’t resist,” she said in a statement. “I feel like the ‘Perfect Match’ commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about.”
Refaeli, who was ranked No. 1 on Maxim’s Hot 100 for 2012, will star alongside original Go Daddy girl Danica Patrick.
Patrick was actually the source of much media fodder since Go Daddy very publicly waffled over whether or not she would continue serving as a spokesperson in the big game.
While Mercedes definitively decided that Kate Upton will be covering up for its spot, it’s unclear how much skin Refaeli will be baring in the spot.
After all, Go Daddy made a huge deal about classing up its act and substituting its scandalous platform to more technologically-oriented campaigns this summer. It is also using an agency, Deutsch NY, to make its spots for the first time, rather than doing it in-house.
We’ll keep you updated when we get more information.
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