As the polls close on “semi-super” Tuesday, we finally have the results for last week’s Super-Duper Tuesday: As we predicted, CNN.com walloped its online competitors.
Last week’s almost-national primary produced a cliffhanger between Barack Obama and Hillary Clinton, but a pretty clear winner online. Now new Nielsen numbers confirm it: CNN’s website led in unique visitors, page views and minutes spent on the site.
Note that of the top five sites, two are strictly news aggregators (Yahoo! and AOL), two are linked to TV news operations that do polling, call races and produce video (CNN and MSNBC) and one generates original print journalism (NY Times). One conclusion you could draw from the results: Being early to call winners and losers didn’t seem to matter: CNN led in all measures even though tvnewser noted the network was most cautious with its projections.
Here’s the top 5 unique visitors for news and information sites per Nielsen Online:
CNN Digital Network
Page views: 86,483,274
Average time on site, per use: 10:26
Page views: 24,812,504
Average time: 3:47
MSNBC Digital Network
Page views: 44,500,747
Average time: 6:10
Page views: 22,676,243
Average time: 6:09
Page views: 14,667,203
Average time: 7:58
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