Nintendo's first Mario game for smartphones is headed to Android on March 23

99 days after Mario’s smartphone debut hit iPhones, “Super Mario Run” is launching for Android phones.

On March 23, Super Mario Run will become available on the Google Play app store, Nintendo announced. The platformer’s first three levels are free, and users can pay $US10 in-game to unlock all of its levels.

Apple struck a deal with Nintendo to bring the game to iPhones exclusively first. Before Apple announced the iPhone 7 in September, Nintendo creative director Shigeru Miyamoto introduced the game on Apple’s stage

Shigeru MiyamotoGettyNintendo creative director Shigeru Miyamoto at an Apple launch event.

Plus, Apple participated in marketing for the game — it even required Apple Store employees to wear Mario pins.

But the game was always going to launch on Android as well, which is the most common mobile operating system.

A January estimate suggested that Nintendo fans downloaded Super Mario Run 78 million times in its first month and a half. Nintendo is hoping Android users can blow through that number.

Read our review of the game here.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at