Super Bowl Swag: Check Out All The Stuff Celebrities Are Getting For Free This Weekend

two girls giving out gum at the directv beach bash at the super bowl

Photo: Tony Manfred/Business Insider

A bunch of celebrities and ex-pro athletes played flag football on one million pounds of freshly poured sand in Indianapolis todayThe event — Directv’s Celebrity Beach Bowl — is a good example of how entertainment and sports collide at Super Bowl weekend.

The thing even had its own “gifting suite” where celebrities get hooked up with some swag in exchange for publicity.

Big names like Snoop Dogg, Erin Andrews, and Kate Upton were all able to take advantage if they wanted to.

Motoactv, a $300 music player/sports training gadget

Here's an assortment of the things in the suite, it includes a T-Mobile LANDLINE!

An $80 My Pillow pillow

Luggage

Cupcakes from a local shop

A goodie bag form organic skincare company Izlla

There was also some not-so-swanky stuff, like UP2U gum

And corny licensed NFL headphones and earbuds

Or Isopure protein smoothies

But each celeb got to take home his or her own E! reporter (just kidding)

The game itself was played in a giant white tent in the middle of a baseball field

This is what more than a million pounds of sand looks like

Sneakers and fresh sand, not the best combo

They even set up a jumbotron

Hope Solo and Erin Andrews' team won, so they splashed Snoop Dogg with a Gatorade bath

UP2U gum came back after the game to hand out free samples

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