15 of America's favourite Super Bowl traditions

Corey Perrine/ GettyEveryone celebrates a bit differently.
  • INSIDER’s Data team surveyed a group of people to learn what the most common Super Bowl traditions are in the US.
  • The majority of people either spend the day with their friends or family.
  • The most popular foods on game day are chips, pizza, and chilli.
  • There is a small percentage of people who skip the Super Bowl entirely and choose to do other activities.

Every year, millions of people gather around the television to watch the Super Bowl. In 2018, in fact,103.4 million people watched the big game.

The INSIDER Data team surveyed 1,035 people to learn about their Super Bowl traditions, including where they spend the big day, what they like to eat, and even what they wear.

Keep reading to learn what everyone loves to do on game day.


Almost half of the people surveyed — 49% — like to watch the commercials during the show.

GettyCindy Crawford in a Pepsi Super Bowl commercial.

While many enjoy the game, there are some who are there just to take in some of the advertisements. From the infamous AppleMacintosh commercial in 1984 to Budweiser’s “Puppy Love,” the Super Bowl has some of the most memorable commercials.


But 20% of people surveyed said they actually wait to watch the commercials the next day online

Facebook/DoritosDoritos Super Bowl ad.

While the ads debut during the broadcast, they are always available for viewing the next day online. Companies are trying to make the most of their money since it costs $US5 million for a 30-second spot on Super Bowl Sunday.


About 46% of people watch the halftime show.

For some, the Super Bowl isn’t about football at all. Instead, it’s all about the halftime show, which highlights some of the biggest stars in the music industry. Recently, Justin Timberlake, Lady Gaga, and Coldplay all took the legendary stage. But there were some performances that live in Super Bowl infamy, like a certain moment with Janet Jackson …


Meanwhile, 34% like to meet with friends to watch the game together.

Kris Connor/ GettyThe more the merrier.

It’s best to watch the game with friends that love football and would have the best reactions to the big plays.


But some choose to watch the big game with their loved ones instead.

The Boston Globe/ GettySpend time with the family.

About 29% love to spend the day with their family to bond over the game.


Almost half of watchers love to eat chips and dip.

ShutterstockChips and dip.

About 48% of people surveyed love to enjoy the salty snack during game time.


For 34% of people surveyed, pizza is their food of choice.

If you’re looking for a quick and tasty pizza that is simple, INSIDER taste tested some American favourites.


Meanwhile, 32% of people like to enjoy some chicken wings as their game day snack.

Calgary Reviews / FlickrGame day snacks.

Here’s where you can find the best wings in every state.


Others enjoy chilli on game day.

Shelby SlauerChilli for game day.

Of the people surveyed, 14% said they enjoy a pot of chilli, the perfect winter meal.


Drinking beer is another favourite of Super Bowl watchers.

Kris Connor/ GettyHave a cold one.

About 28% of people surveyed said they enjoy a cold beer on game day. Cities like Pittsburgh and Milwaukee might enjoy their beer most …


About 16% of people like to take bets or enter a pool to earn some extra cash on game day.

ShutterstockChallenge your friends.

The competition doesn’t have to start and end on the field. Many people compete with their friends to see who can correctly predict the outcome of that year’s game.


Team pride is important on Super Bowl Sunday, so many fans like to sport their team’s jerseys.

Jim McIsaac/ GettyShow team pride.

About 15% of people surveyed said they proudly wear their team’s jersey.


The Super Bowl isn’t for everyone. Some people’s tradition is to skip the Super Bowl altogether.

Guido De Bortoli/Getty ImagesFocus on challenging yourself instead of the game.

About 13% said they skip the Super Bowl entirely.


About 10% prefer to watch the Puppy Bowl instead.

Andy Cross/ GettyPuppy standoff.

For those who find the Super Bowl too aggressive, there is the cuter game, the Puppy Bowl. The game airs on Animal Planet and puts a group of adorable pups together as they fight over some dog toys.


About 6% of people surveyed said they actually like to go shopping instead of watching the Super Bowl.

Rawpixel.com/ShutterstockShop without the crowds.

Because so many people will be watching the game, some take the opportunity to enjoy the empty stores.

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