- An ad slot during the Super Bowl doesn’t come cheap. CBS is charging north of $US5 million for a 30 second-spot in the game this year.
- There are several newbies making their Super Bowl debuts, like Procter & Gamble’s beauty brand Olay, dating app Bumble, and Kraft’s frozen-food brand Devour.
- Regulars like Anheuser-Busch InBev, Avocados From Mexico, and Kia are returning.
- Here’s everything we know about the commercials airing during the Super Bowl 2019.
What’s Super Bowl Sunday without the commercials?
You may have to wait to find out which two teams duke it out for the Lombardi Trophy this year, but you don’t have to wait until the big game to find out which brands will be taking over screens with their ads.
A premium ad slot during the game doesn’t come cheap. CBS is charging north of $US5 million for a 30 second-spot in the game this year, in line how NBC priced it last year.
There are several newbies making their Super Bowl debuts, like Procter & Gamble’s beauty brand Olay, dating app Bumble and Kraft’s frozen-food brand Devour joining the regulars, like Anheuser-Busch InBev, Avocados From Mexico, and Kia.
Others, like Airbnb, Jaguar and Land Rover are sitting this year out. As is Skittles – which is trying and steal attention from the main stage by putting together a one night-only play called “Skittles Commercial: The Broadway Musical” in lieu of a traditional Super Bowl ad.
Here’s a first look at all the advertisers that are confirmed to be buying ads in the big game. We’ll update the post as more advertisers confirm their participation and as the teasers and ads roll out.
The brewer is leaving no stone unturned to make its presence known at the Super Bowl this year, with eight ads featuring five brands and seven products slated to run.
Brands including Budweiser, Bud Light, Michelob Ultra, Stella and Bon & Viv Spiked Seltzer are all running ads, amounting to nearly 5 minutes of ad time in total.
Audi is using its 60-second spot during the second quarter of the big game to showcase its electronic car range E-Tron.
The spot has been produced by its agency Venables Bell & Partners, and is the automaker’s 10th Super Bowl appearance.
Avocados from Mexico
The brand is coming back to the Super Bowl for the fifth consecutive year with its signature humour in a 30-second ad slated to run in the second quarter.
The spot, by agency EnergyBBDO, will showcase its tagline “Always Worth It.”
Pepsi is ready to introduce its newly-acquired sparkling water brand Bubly to a mass audience, and has enlisted Canadian singer Michael Bublé for its third-quarter spot helmed by San Francisco-based agency Goodby Silverstein & Partners.
Here’s a teaser:
The female-focused dating app’s first Super Spot is already making waves, thanks to the subject of the spot: the life and career of tennis star Serena Williams off the court.
The ad was created by a predominantly female team of creatives at Bumble’s lead agency FlyteVu as well as WPP’s VMLY&R.
Here’s the teaser:
After making its Super Bowl debut in 2016, Colgate took a bit of a breather but is back this year with its second spot starring actor Luke Wilson.
The 30-second spot will air in the third quarter and tout the company’s flagship product Colgate Total, and has been produced by agency Red Fuse.
David Miami, the agency behind many of Burger King’s wackiest ads in recent years, is in charge of this spot for Kraft-Heinz’s frozen foods brand Devour.
The 30 second-long ad will air during the third quarter.
Dorito’s is going celebrity-heavy once again after its star-studded collaboration with Mountain Dew featuring Morgan Freeman and Peter Dinklage as well as Busta Rhymes and Missy Elliott.
This year, Chance the Rapper will appear in the Super Bowl spot for its newest flavour, Flamin’ Hot Nacho, by agency Goodby Silverstein & Partners.
Here’s the teaser the company dropped this week in which Chance the Rapper joins the Backstreet Boys and the camera cuts to the boy band singing “I Want it That Way.”
The expense management platform announced this week that it would premiere its first television ad during the Super Bowl this year.
The ad was developed by JohnXHannes New York and will air during the second quarter and feature two recognisable names, according to the company.
Hyundai will air a 60-second spot produced by its agency of record Innocean during the first quarter.
The ad will star actor Jason Bateman and feature the model 2020 Palisade SUV.
The automaker makes its tenth consecutive appearance at the big game this year, in a spot developed by its agency David&Goliath.
If past years are a guide, where its spots have had Steven Tyler and Melissa McCarthy, this year is also likely to feature a celebrity.
BBDO New York is creating the 30-second commercial for M&M’s, which will air during the first commercial break following the kick-off.
The brand is promising some “big news” that “fans will love,” according to Adweek.
After sitting out last year, the luxury carmaker is returning to the Super Bowl this year.
While not much has been disclosed about the ad, it is fitting for the company to have a spot this year as the game is being played at the home of its US headquarters, Atlanta.
Proctor & Gamble’s beauty brand Olay is making its Super Bowl debut with a 30-second spot by Saatchi & Saatchi airing in the first quarter.
The skincare brand is hoping to make a statement by appealing to female fans, which it says has largely been neglected by Super Bowl advertisers.
Apart from sponsoring the halftime show, Pepsi will also run an ad during the commercial breaks, produced by Goodby Silverstein & Partners.
It is yet to release more details or a teaser.
Persil ProClean (Henkel)
DDB New York has produced the 2019 Super Bowl spot for detergent brand Persil, which will see “Younger” star Peter Hermann reprise his role of the character “The Professional.”
The brand hasn’t revealed further details.
VaynerMedia is producing the 30-second Super Bowl spot for Planters’ big comeback after more than a decade, scheduled to air during the seond quarter of the game.
The ad will feature the Mr. Peanut character and a celebrity.
This is Pringles’ second Super Bowl outing, following its flavour-stacking spot from last year.
The ad is produced by Grey. No other details were available.
Toyota is making its seventh appearance in eight years at the Super Bowl this year, with its RAV4 starring in the spot.
The creative was led by Burrell, while media was led by Saatchi & Saatchi.
Intuit’s TurboTax is returning to the Super Bowl for the sixth year in a row, with a spot that is being developed by Wieden + Kennedy.
Details are under wraps, but alongside the ads, Intuit TurboTax Live will also be the first presenting sponsor for the AFC and NFC Championship games.
While details about the airline’s spot are yet to be disclosed, this is its fourth consecutive year taking the Super Bowl stage.
Its 30-second spot will air in the first quarter.
Following a tearjerker, Verizon will be back to tug at your heartstrings for the second year in a row this year.
While its ad remains under wraps, the company has launched a campaign that highlights the real stories of 12 NFL stars that experienced a life-changing situation and the first responders who saved them leading up to it.
Here’s a teaser:
This is the car mat-maker’s sixth Super Bowl appearance, with a 45 second-long buy that will run during the first half of the game.
Pinnacle Advertising, the brand’s agency of record, will handle the creative.
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