Meet Sunflower, an $10,000 robotic umbrella that moves with the sun, plays music, and even works as a security camera

ShadecraftShadecraft’s Sunflower smart beach umbrella
  • Sunflower is an $A10,000 robotic parasol that moves with the sun to keep you constantly shaded.
  • It also has a built-in entertainment system, security camera, and can serve as a Wi-Fi hotspot.

LAS VEGAS – Beach umbrellas have now officially gone high-tech.

At the CES trade show here on Tuesday, a startup called Shadecraft unveiled Sunflower, a robotic “sun shade.” Sunflower is solar-powered and tracks the sun, adjusting its position to keep you shaded at all times.

But Shadecraft is billing Sunflower as a whole lot more than a fancy beach umbrella. It can connect to your home network via Wi-Fi and allow you to interact with your smart-home devices using Amazon Alexa and Google Assistant. You can listen to music via its built-in Harmon Kardon speakers, and it can help monitor your house with the camera that’s built into its pole.

It can also charge your phone and can act as a Wi-Fi hotspot when you’re at the beach, if you activate its cellular service.

Here’s Sunflower in action:

It is not clear yet if the umbrella will be available for purchase in Australia.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.