Subway is running an ad campaign about 'feta fetish' in Canada, and it is freaking everyone out

Subway CanadaSubway customers are confused by its ad campaign proclaiming the chain has a ‘feta fetish.’
  • Subway is running an ad campaign centered around its “feta fetish” in Canada.
  • Customers are grossed out.

Subway is facing backlash over a “feta fetish” ad campaign. In recent weeks, some customers in Canada have spotted a series of bizarre Subway ads.

“We’ve got a feta fetish,” signs posted on Subway locations read.

Customers’ reactions have ranged from confused to grossed out.

The ad campaign seems to be part of Subway Canada’s roll-out of its new Greek collection.

Subway did not immediately respond to Business Insider’s request for comment on the ads.

The sandwich chain has recently been trying to mix up its advertising in an attempt to turn around sales.

Subway has struggled with store closures, slumping sales, and bad press in recent years. The company’s CEO, Suzanne Greco, announced in May that she would step down from her position.

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