After two days of adorning the Metropolitan Transportation Authority’s shuttle between Grand Central and Times Square, an ad campaign bashing the New York Knicks is set to be removed.
The campaign, sponsored by FS1, was designed to promote a new show by encouraging debate among sports fans. While one side of the train car featured positive sentiments about the Knicks, the other side wasn’t so kind, especially when it came to the team’s owner, James Dolan.
Take a look:
The campaign, while two-sided, apparently didn’t sit well with Dolan, one of the least popular owners in the NBA. SNY’s Adam Zagoria reported that according to one source, Dolan called Fox owner Rupert Murdoch and was “furious” over the ads.
“If you post something like this you have to expect Dolan’s wrath,” the source said.
The source also said that Fox is dealing with “a s—storm internally” because of the campaign. The company released a statement of apology.
“Today, FS1 featured statements on a New York City subway car intended to reflect the distinct emotions and opinions of passionate sports fans,” it said. “We regret the tone and are removing the content in its entirety.”
At the very least, the ad campaign reflected the contrasting realities of the Knicks’ current situation. While young big man Kristaps Porzingis is a major source of hope, the team has won just one playoff series in the last 15 years.
Business Insider Emails & Alerts
Site highlights each day to your inbox.