Revenue from ads placed on streaming video and audio totaled $1.3 billion in 2007, up 38% from 2006 according to AccuStream iMedia Research, via WSJ ($). Accustream says ad revenue from pre-roll video ads totaled $420 million.
But here’s the interesting, though not terribly unexpected part: Of the $420 million in ad dollars spent on pre-roll video, $360 million, or 86%, was placed against short-form content. That could change as the studios dump more and more ad-supported TV and film products online in 2008. At least Hulu, the News Corp. (NWS) – NBC U (GE) video joint venture, better hope so.
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