Study: Journalists Starting To Accept The Fact That Their Print Publications Will Eventually Fold

newspaper chart

How’s this for optimism?

Half of journalists think the print publications (or TV/radio stations) they work for will eventually fold.

That’s according to a new report by the Oriella PR Network.

The report, Oriella’s Digital Journalism Study 2010, polled more than 770 journalists from Europe, the United States, and Latin America, and came to the conclusion that “journalists are gradually acclimatising to the pressures of juggling the demands of web and print media and, for the first time, view new media as an asset, not a hindrance, to news-gathering and presentation.”

A few more highlights from the poll:

  • More than half of the journos polled think online media is far from being a profitable business model.
  • 44% of the journalists polled agreed that the number of print media outlets will shrink dramatically. To put it in perspective, that’s down from 60% in 2009.
  • 39% of respondents expect a loss of more than 10% in advertising income at their publications this year. 

[h/t SocialTimes]

More than half of the journalists surveyed think their publications/TV stations/radio stations are likely to fold.

And more than half think those same news outlets will lost more than 10% of their ad income this year.

But fewer journos In 2010 than in 2009 think print media will shrink.

15% said their publications use a pay per document model.

Most online content is original.

More than half think online media is far from being a profitable business model.

Close to half said their publications offer blogs and video online.

Email press releases are by far the preferred way to get PR updates.

Job satisfaction has remained steady for about half the journalists polled.

And 35% think changes in media have made their news organisations better.

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