Streaming music companies have had uneven success shifting ad-supported listeners to paid accounts

Streaming music companies have had uneven success shifting ad-supported listeners to more valuable paid monthly subscriptions, and this has created a drag on the entire digital music industry.

Paid-music streaming services account for a smaller share of revenue — and audience pool — than ad-supported versions.

We think penetration of paid subscription tiers have failed to achieve massive scale because the free ad-supported versions of the leading services — including Pandora internet radio, iTunes Radio, iHeart Radio, and Spotify — already offer deep music libraries.

In this new and exclusive report from BI Intelligence we look at how prominent players in five separate categories have tried to build a subscription-based revenue stream alongside ad-based businesses: the categories are video, music, news publishing, social networks/messaging, and dating apps.

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Here are some of the key takeaways:

The report is full of charts, data, and case studies that can easily be downloaded and put to use.

In full, the report:

For full access receive to all BI Intelligence’s analysis, reporting, and downloadable charts and presentations on the digital-media industry, the internet of things, and mobile, sign up for a trial.

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