Stores Are Giving Away Free Cappuccinos To Make You Buy More

Close your eyes, relax, breathe deep—and swipe your credit card.

Retailers have long known that less-stressed shoppers are likely to browse longer, but now there’s evidence that they’ll also be more receptive to higher prices. A recent study in the Journal of Marketing Research found that relaxed shoppers were willing to pay up to 15% more for goods than less-relaxed ones.

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