- On Tuesday, the Daily Mail reported that Poundland, a discount store in the UK, is currently selling an $US11.18, or £9, pair of sneakers that look nearly identical to a Gucci design.
- The sneakers are sold by PEP&CO, Poundland’s fashion label, and feature a black and red stripe covered by a gold beetle on each shoe. They are only available to buy in UK stores.
- Gucci’s Ace Embroidered sneakers feature a similar red and green stripe, as well as a beetle design on the side of each shoe. They retail for $US650.
- Poundland is not the first retailer to have been seemingly inspired by high-end designers.Primark and Forever 21 have also sold clothing reminiscent of designer fashion.
- Visit INSIDER’s homepage for more stories.
The logomania trend has been going strong since the start of 2019, and Gucci still remains on top. But if you’re not willing to drop hundreds or thousands of dollars on apparel from the brand, one retailer in the UK is offering comparable options.
On Monday, the Daily Mail reported that Poundland, a discount store in the UK, is currently selling an $US11.18, or £9, pair of sneakers that could double as a Gucci design. The sneakers are sold under the PEP&CO brand, Poundland’s fashion label, and feature similar stripes and embroidery. Since they’re not available to purchase online (PEP&CO does not appear to have an online store), however, you can only get the shoes in the UK.
While some might be surprised to see similarities between the two shoes, Poundland’s new product actually reveals a widespread trend throughout the fashion industry.
Poundland’s new shoes look nearly identical to Gucci’s Ace Embroidered sneakers
Poundland’s new trainers are white with black accents, and feature a black and red stripe covered by a gold beetle on each shoe. Gucci’s design is nearly identical. The shoes are white with green accents, and have red and green stripes covered by gold beetles on each sneaker.
Poundland’s version of the shoe retails for $US11.18, or £9, per pair. The Gucci design is sold for $US650.
According to the Daily Mail, Gucci’s sneakers debuted as part of the designer’s 2016 Autumn/Winter collection, and have since been spotted on celebrities like Taylor Swift and Kourtney Kardashian.
Poundland is not the first retailer to sell apparel that’s seemingly inspired by high-end designers
In September 2017, Primark, an Irish clothing retailer, began selling a pair of studded heels that looked a lot like Valentino’s classic shoes.
As INSIDER previously reported, Primark’s version retailed for $US16, or £12, while Valentino’s sold for $US719, or £535.
At the time, many seemed impressed with Primark’s heels, and thanked the retailer for offering affordable versions of a popular, but expensive, trend.
— wishiwore… (@wishiwore) September 2, 2017
— Natalie Horsley (@nattt_ox) July 1, 2017
Can't get over how amazing the copies in Primark are recently ???????????? Converse £6, Gucci £12, Valentino's £18 ???? pic.twitter.com/VhrefMfooC
— Jemma????♡ (@jem_baylis) July 16, 2017
Forever 21 also sold apparel that looked similar to Gucci designs, though it ended up resulting in legal troubles for the fast-fashion retailer.
In November 2018, The Fashion Law reported that Gucci and Forever 21 had come to a settlement after the latter filed a lawsuit against the luxury designer.
The Fashion Law reported that Forever 21 asked a California judge to prove that its use of stripes did not infringe on Gucci’s trademarked designs and urged the court to cancel some of Gucci’s trademarks, which, according to the report, Forever 21 felt were too common to be owned by the designer.
“Gucci should not be allowed to claim that Gucci, alone, has a wrongful monopoly on all blue-red-blue and green-red-green striped clothing and accessory items,” Forever 21 said in its lawsuit, according to The Fashion Law.
Representatives for Gucci, Poundland, Primark, Valentino, and Forever 21 did not immediately reply to INSIDER’s request for comment.
- Read more:
- Fashion trends from 2019 that are already on their way out
- Christian Louboutin says he’s ‘vaguely horrified’ by how some people wear his shoes
- The worst beauty trends from over the years
- 16 controversial clothing items that were pulled from stores
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