Smoking is deadly, but Philip Morris International and Marlboro still want to push its tobacco products onto trendy and attractive teenagers around the world.
The company does so by throwing “Be Marlboro” parties in over 60 countries to promote the brand using sex, fun, and risk-taking, a spokesperson for the non-profit Tobacco-Free Kids.
The parties are not held in the United States.
You can sign a petition to stop Marlboro, and these parties, here.
Smoking is bad for you. This is not news. But tobacco companies like Philip Morris International and its brands like Marlboro still have to find ways to sell to younger markets, especially outside the US where advertising and smoking laws are less stringent.
The answer? 'Be Marlboro' parties held in over 60 countries, and marketed specifically to teenagers.
The parties are filled with beautiful young people, a non-profit called 'Tobacco Free Kids' says. TFK also points out that there is no mention of 'Be Marlboro' parties on Philip Morris' website.
'They feature attractive dancers in Marlboro gear, DJs, beer pong and a huge array of activities with the same message: Be a Marlboro smoker,' Tobacco-Free Kids explains.
But Philip Morris International doesn't want you to see the videos. Tobacco-Free Kids points out that a lot of the videos had been taken down in the recent weeks.
But screengrabs taken prior to those deleted videos show that PMI and Marlboro were eager to put its name and brand on anything it could.
In video footage from a 'Be Marlboro' party in Indonesia, a Philip Morris executive tells viewers 'the party is an event that delivers the Marlboro message. We're inviting people who want to boost their confidence and giving them ways to do it.'
At an explicit party in Moldova, Tobacco-Free Kids tells Business Insider the party featured a topless female dancer.
StopMarlboro.org is fighting back these parties with facts. 250 million kids and teens alive today will die from tobacco-related disease.
Tobacco-Free Kids and the Stop Marlboro campaign created a map that shows where you can find 'Be Marlboro' advertising.
The 'Stop Marlboro' petition has 60,000 signatures on it so far, urging the tobacco company to end the 'Be Marlboro' campaign.
'Philip Morris continues to expand the campaign, threatening the health of millions of young people across the world,' the petition reads.
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