Polished and posh social media photos are facing a major backlash. Instagram celebrities are now trending toward showing “behind the scenes” looks at their everyday lives.
Australian Instagram star Essena O’Neill made waves in early November with her call to quit social media, and now London blogger Stina Sanders is dismantling the idealistic realm of photo blogs in a different way. The Daily Mail challenged the 24-year-old to post “photographs to her followers that would never normally make the cut.”
“I was definitely up for the experiment because for a while, I’ve realised how fake social media has become,” Sanders told Mic. “I was tired of hearing people say how glam my life is because of the images I share…I wanted to not only reveal what is actually behind my mask but how easy social media can portray someone’s life to be something else.”
Her Instagram feed went from featuring done-up selfies like this:
To more “natural” shots:
Sanders began losing followers who clearly didn’t care for this peek behind the curtain. “I thought that my followers would remain the same but I would get no likes, but the total opposite happened,” Sanders explained to People. “I had an influx of likes, but I had a massive decrease of followers.”
So far, Sanders estimates a total of 5,000 lost followers, but now she’s reaching a new audience.
The media coverage on her decision has allowed Sanders to find followers who appreciate the change. Comments on her new photos praise the beauty blogger, calling her “brave” and “awesome” for “keeping it real.”
Time will tell if her follower count balances out, but in the meantime Sanders is setting an example for bloggers everywhere. The quantity of admirers isn’t always what counts — sometimes it’s about quality.
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