Photo: Adam Tow, All Things Digital
Steve said, 'Apple is a company that doesn't have the most resources of everyone in the world.' What!? Apple is the second biggest company by market cap in the USA. It has $40 billion in cash in the bank! That's plenty of resources.
'It doesn't matter very much' that Apple's market cap is bigger than Microsoft's. Yeah, right! Steve knows it matters, and knows it's a really big deal -- especially to anyone who (like Steve) watched it happen from Apple's near death in the 90s.
Steve reiterated that mobile ads have always sucked, so Apple is doing iAds. John Battelle has a good rebuttal to that: 'in fact they've been done the way iAds is doing it for nearly a year by third parties.'
Steve said the cable market is 'very balkanized' so Apple TV is a hobby. 'Smarter people than us will figure this out,' he said. First of all, Steve Jobs doesn't really think there's anyone smarter than him or Apple. Second of all, Engadget reported that Apple is working on an update to Apple TV. Steve repeatedly said the problem with cable is the 'go to market' strategy. That suggests that Apple could figure out the go to market strategy and attack the TV market.
He doesn't want us to descend into a nation of bloggers. Really? Then why are you speaking at a conference sponsored by a tech blog? What Steve really meant to say was, 'I hate Gizmodo for revealing the new iPhone.'
'We weren't talking to the press,' about Flash, but Adobe was talking to the press, trashing Apple. Please. Steve Jobs told people at the Wall Street Journal that Flash was dying and they should ditch it. He called it a 'CPU hog,' and a 'source of security holes.' He's been dissing Flash for years -- like this time in 2008.
Steve called Gizmodo extortionists. We're not so sure we see extortion. From what we've read, Gizmodo said it would return the phone as long as Apple sent along a legal letter confirm that it was Apple's phone. That's not extortion as far as we can tell, that's getting legal confirmation of the property.
Never saw ourselves in a platform war with Microsoft. It's possible Steve felt that way by the time he returned to Apple in the late 90's and the battle was lost. But, Steve saw Microsoft as a threat in the 80's. And rightfully so.
On Google: 'Just because you're a competitor, doesn't mean you have to be rude.' We think Steve was referring to all the jokes Google made about Apple at its developers conference. We get that Steve had his feelings hurt, but let's not forget he reportedly said Google's 'Don't Be Evil' motto is bullshit. In fact, he made a rude little dig at Google during the D8 interview. When Walt asked about privacy, Steve brought up Google's WiFi problem.
Steve says he basically woke up one day and Google owned Android and was suddenly competing with Apple. We don't buy this. Steve is a smart guy. So are the other people at Apple. It's their job to know what Google is doing. And, Eric Schmidt was on the board at Apple. Steve knew what Google was doing. It's inexplicable that he allowed Eric to stay as close to Apple for as long as he did.
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