Photo: Photo illustration by Jay Yarow
Here’s a fun anecdote about how Steve Jobs thinks about buying non-Apple gadgets.Electric Pig dug up a nugget from a 1996 Wired interview with Steve Jobs about how he purchased a washer dryer combo for his home.
He and his family spent 2 weeks agonizing over the various trade offs that came with buying different models.
Read the excerpt below and think about this guy designing the iPad or iPhone:
“We didn’t have a very good one so we spent a little time looking at them,” he told contributing editor Gary Isaac Wolf. “It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better – but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don’t trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer.
“We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design.”
Two weeks of discussions to choose a washing machine? That’s life in the Jobs household. (He opted for Miele in the end, adding, “I got more thrill out of them than I have out of any piece of high tech in years.”)
Via 9 To 5 Mac