Apple CEO Steve Jobs often compared the transition from desktop/laptop PCs to tablets with the transition from trucks to cars. Just as trucks waned in popularity with the urbanization of America, Jobs theorized, so, too, would desktops and laptops with the advent of the tablet.
“When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm,” Jobs said at our D8 conference in 2010. “But as vehicles started to be used in the urban centres, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars. … PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of X people.”