Photo: Apple / Screengrab
Everyone remembers Apple’s “1984” Super Bowl commercial, which set the standard for marketing theatrics during the Big Game.Few, however, got to see the sequel to “1984,” which was titled “1944” and starred CEO Steve Jobs acting—if that’s the word—as President Franklin Delano Roosevelt.
Here’s how Network World uncovered the vintage film:
Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii. A copy of “1944” was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.
The nine-minute video shows Jobs hamming it up as FDR, chomping on a cigarette holder, and exhorting his generals in their fight against IBM: “Your battle will be long. It will be hard, but it will be won. I’m sure your victory will be great. Insanely great.”
Below, a clip from the video featuring Jobs followed by the full-length movie:
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