PHEW: Steve Jobs' Official Bio Gets A Non-Awful Title

steve jobs

Photo: AP

Steve Jobs is co-writing his official, authorised biography with best-selling biographer Walter Isaacson. For a long time, the title was “iSteve: The Book of Jobs”, which was pretty much the worst title imaginable. But it appears the title was the publisher’s idea and, Fortune says, the book’s title has changed and is now simply… “Steve Jobs.”

The publisher is Simon & Schuster, which is owned by CBS.

The title isn’t insanely great, but it’s not bad either, and it’s certainly in keeping with Steve Jobs’ minimalist ethos. 

Now, which publisher’s idea was “iPad”? 

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