Stealth Mode Is Back!

When you’re starting a company, there’s a  decision to make:

  • Do you do everything in super-secret “stealth mode” — to avoid tipping off potential competitors, and make more of a splash when you launch?
  • Or do you do everything in public, under the assumption that it’s the way you execute your ideas that will determine your eventual success or failure, and not your top-secret idea?

Well, here’s a new data point: Stealth mode is back, if it ever went away.

“New early-stage start up trend: get big quietly, so you don’t tip off potential competitors,” NYC-based angel investor and entrepreneur Chris Dixon just tweeted.

Bay Area investor and startup advisor Chris Sacca concurs: “@cdixon Agreed. As of this morning, I have four companies who don’t want investors mentioning that they’ve been funded.”

So, stealth? Anti-stealth? What’s working these days? We’d love to hear your thoughts.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at