The Social Media Advertising Ecosystem Explained

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.
How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a recent report from BI Intelligence, we analyse the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

In full, the report includes:

Subscribers also gain access to our ongoing data-driven coverage of the social media industry >>

Here’s an overview of some major players in the social media advertising ecosystem:

The report is full of charts and data that can be easily downloaded and put to use.
To access BI Intelligence’s full reports on The State Of Social Media Advertising, sign up for a free trial subscription here.

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