Here's Everything You Missed At SAI's NYC Startup 2012 Event

Startup 2012

Photo: Michael Seto, Business Insider

Hundreds of people attended Business Insider’s Startup 2012 conference yesterday at New World Stages in New York City.Speakers included Huffington Post president and editor-in-chief Arianna Huffington, Gilt Groupe founder and CEO Kevin Ryan, Fab.com founder and CEO Kevin Goldberg and many more.

For everyone that couldn’t make it, here’s a look at what it was like — on the stage and behind-the-scenes — at Startup 2012.

Startup 2012 was held at the New World Stages in Manhattan.

Attendees started filing in around 8:00 AM and headed to the desk for their nametags. Here's Business Insider editor-in-chief and CEO Henry Blodget heading in.

The venue's all about creativity — just take a look at this wall covered in designs, words and scribbles.

Attendees mingled in the main hall. Networking, of course.

And breakfast is served before kicking things off.

The panels were held on Avenue Q's stage, where they've been performing since 2009.


Speakers had a room to hang out in while waiting for their turn on the big stage, and it was pretty swanky.

Arianna Huffington, president and editor-in-chief of The Huffington Post, chatted with Blodget up in the speakers room before their big keynote interview.

The place was packed in anticipation. It was definitely the main event of the morning.

Huffington didn't want her nametag — and she was probably right that she didn't need it.

Facebook engineering manager Alex Himel had to follow that act. He explained how to build apps for Facebook's Timeline.


SAI editor Jay Yarow led a panel on fundraising with RRE Ventures' Stuart Ellman, Pillsbury Winthrop Shaw Pitman's Ron Fleming, StarVest Partners' Laura Sachar and Artisicle founder and CEO Alexis Tryon.


Then came the pitches. Six judges loomed on stage: NYU's Jeffrey Carr, NYC Seed managing director Owen Davis, TechStars mentor Pat Keane, VentureBeat editor-in-chief Matt Marshall, TastemakerX CEO Marc Ruxin and General Catalyst managing director Jon Teo.


Four of the eight startups that pitched had female CEOs. Here's SoMoLend's Candace Klein, TigerTrade's Tanjila Islam, and entrepreneur Rita Lin.

They made their pitches in front of the judges and the audience. You can bet that was a nerve-wracking experience for Leaf's Aron Schwarzkopf and the others.

They used this clock right up front to keep track of time. Each presenter had five minutes.

Lunch time! The speakers' room had this fancy little set-up which many indulged in.

But fear not, the crowds also had plenty to chow down on.

Meanwhile, NYSE Euronext EVP Scott Cutler and Start Up America Partnership CEO Scott Case spoke about how startups can get access to much-needed resources — like mentors, experts, networks and capital.


SAI editor Alyson Shontell sat down with three entrepreneurs who scored major funding when they were still just kids — General Assemb.ly co-founder Brad Hargreaves, Gumroad founder Sahil Lavingia and Branch founder Josh Miller.


Carlson made his way back on to the stage to speak with Dan Huttenlocher, the Dean of Cornell University's new NYC tech campus. It will be investing $150 million in NYC companies through VCs, said Huttenlocher.

NYC chief digital officer Rachel Sterne was hanging out in the lounge for a bit before heading on stage.

She talked about Mayor Bloomberg's plans for the city's digital future, and revealed that NYC is going to be the first city with a top-level domain when it gets .nyc in 2013.

Fortune senior writer Jessi Hempel came in to host a panel with AdMeld CEO Michael Barrett, Bedrocket Media CEO Brian Bedol, Rho Ventures managing partner Habib Kairouz and Dashlane CEO Emmanuel Schalit.




By mid-afternoon, the Startup charging station was getting plenty of usage.

The second keynote interview was hosted by Gawker COO Gaby Darbyshire, who spoke with Gilt Groupe founder and CEO Kevin Ryan.

20-five minutes wasn't quite enough, so they continued the discussion backstage with Business Insider program director Arden Pennell.

Time to pick a winner! Audience voting was updated live on the screen.

SoMoLend, a localised web and mobile-based peer-to-peer lending technology, won and took home the $75,000 prize ($25,000 in cash). CEO Candace Klein was giddy when she got the oversized check.

And finally, cocktail hour. Careers 2.0 provided these crazy glasses which don't stand up straight but are remarkably hard to knock over.

And here's the drink selection.

Now check out the theme of the day:

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