Photo: Courtesy STORY
A New York-based startup is giving e-commerce brands physical spaces where they can connect with consumers. STORY launches a themed store every few weeks. Past themes have included love, wellness, and colour.
Founder Rachel Shechtman describes her business as “a dating service using storytelling as the matchmaker between brands and consumers.”
While not all of STORY’s featured brands are traditionally e-commerce, Shechtman has made an effort to integrate online like never before.
The brand has worked with startups including Birchbox, ArtSpace, and Quirky.
“We are a living advertorial – and one in which the sponsor aka ‘advertiser’ adds credibility and conversation to the subject matter therefore driving impact in real life and a compelling story,” Shechtman told us.
Her business was profitable in the first year and has received international attention because of the unique experience it creates for shoppers.
STORY just launched a collaboration to rebrand Art.com with a store in the swanky Chelsea neighbourhood in Manhattan.
Founder Rachel Shechtman is a consultant who has worked with brands including Gap, Kraft, and Lincoln.
The store is known for its interactive features. This one allowed customers to take a picture to be featured in the store.
The company has worked with e-commerce providers like Birchbox to give a physical space to connect with consumers.
The Art.com store also features these customisable iPhone bands by Quirky, previously only available online.
The window display, also designed by Pratt students, can be turned around and customised by shoppers.
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