Starbucks Has Taken The Next Step In Its Invasion Of The Single-Serve Coffee Market

starbucks verismo

Photo: Kim Bhasin / Business Insider

Starbucks has taken the next step to snatching away more of Green Mountain and Nestle’s share of the single-serve coffee market.This morning, it will start selling its Verismo machine — which brews coffee, espresso and lattes — in Starbucks locations across America, reports Lisa Baertlein at Reuters.

The Verismo sells for either $199 or $399, depending on the version. Green Mountain’s latest Keurig model runs for $250.

One big thing that sets the Verismo apart is its ability to brew lattes. It uses a two-cup process — one coffee, one milk — to make them. 

We reviewed the Verismo before it was launched. Check out what the newsroom thought here.

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