Starbucks Is Trying To Get Customers To Hang Out At Night

starbucks evenings

Starbucks is trying to become a nighttime destination. 

The retailer has spent years developing Starbucks Evening, a test program where stores would offer beer, wine, and small appetizer plates, according to Nation’s Restaurant News. 

Starbucks’ evening program was inspired by European cafes, Clarice Turner, a vice president at the company, told NRN. 

“In Europe, a lot of those coffeehouses evolve as the day goes on,” Turner said. “Maybe the music changes and small plates are served, and it becomes more of a gathering place, but people can still drink tea or hot chocolate.”

The program is currently being tested in Seattle, Atlanta, Chicago, Los Angeles, Washington D.C., and Portland. It starts after 4 p.m.

You can see menus here

Starbucks isn’t the only daytime destination trying to tap into the evening crowd. 

Chain restaurant Applebee’s started a program where certain locations turn into nightclubs after 10 p.m. 

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