Starbucks’ new Costa Rica Finca Palmilera is costing caffeine-addicted customers a whopping $7 a cup.The beans are part of the chain’s “reserve” line and are considered to be the most expensive black coffee Starbucks has ever brewed. But at the same price as your after-work cocktail, is this cup of joe really worth it?
If you’re the guy who nabs K Cups from work, then probably not. But if you’re into rare, complicated brews with fruity aromas, then this $7 cuppa may be for you.
Leslie Wolford a “coffee specialist” described the flavours in a recent taste test: “Lush, tropical, hints of white, not yellow, peach,” she told SeattlePI.com . “A little bit of pineapple. Herbal complexity. Super-clean. Vibrant. Sparklingness.”
“It’s a soft juicy coffee,” writes Melody Overton, a Seattle-based lawyer who keeps a Starbucks-themed blog.
“[The] price is based on rarity, demand, and green coffee prices,” a Starbucks spokesperson told Yahoo! Shine. “This coffee is not widely available, so, like an opportunity to try a wine where there is limited production, demand is high.”
Only a handful of farms in Costa Rica produce the red-berry-coloured beans required for Starbucks’ newest variety, which allows distributors to hike the price. Currently, Starbucks is selling half pound bags of Finca Palmilera bean for $40 both in stores and online.
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