Photo: By toastforbrekkie on Flickr
Starbucks is apologizing for a tweet sent out by Starbucks Ireland yesterday asking its followers why they’re proud to be British, reports Silicon Republic.It seems to be a simple mistake, rather than one of malice or ignorance. One of the account’s handlers accidentally tweeted something off the Ireland account that was meant for the U.K. one, according to the apology.
The backlash has been swift. Starbucks Ireland had asked followers to tag related tweets with the hashtag #MyFrappuccino to promote its Frappuccino Happy Hour, and so they did.
Not many folks were outraged or calling for boycotts, but they had plenty of fun bashing Starbucks for its error. “Fail” was the prominently utilized description.
It’s no disaster for Starbucks, but it was still a stupid mistake. If you’re running a corporate Twitter account, you have to double-check everything. Whenever this handler tweets, he or she is speaking for the entire global Starbucks brand.
Here’s Starbucks’ original tweet (which it never deleted) and the subsequent apology:
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