[credit provider=”AP” url=”http://www.apimages.com/OneUp.aspx?st=k&kw=starbucks&showact=results&sort=relevance&intv=None&sh=10&kwstyle=and&adte=1305724173&pagez=60&cfasstyle=AND&rids=f39891dd80804aa6ba1ab8d1cf1e6dc4&dbm=PY2007&page=1&xslt=1&mediatype=Photo”]
Starbucks just debuted its new Blonde Roast coffee nationally, and it’s a big strategic move for the chain. It’s the first time Starbucks has ever come out with a milder brew for consumers, reports Lisa Jennings at Nation’s Restaurant News.And the brew serves a very specific — and important — purpose.
The Blonde brews exist to fight competitors Dunkin’ doughnuts and McDonald’s more directly since their brews have a similar, lighter profile.
Starbucks says that there’s a $1 billion opportunity in the market, so there’s a big upside to this move if it works. There are 54 million people in the country who prefer lighter brews — a segment that Starbucks has ignored in the past.
It’s attacking on all fronts too. Blonde roast will be available in its stores, grocery aisles and K-cup options.
If you’re one of those 54 million and want to give it a try, Starbucks is giving away samples at its locations from January 12-14.
Or, if you’ve already tried it, tell us what you think in the comments.