Starbucks just debuted its new Blonde Roast coffee nationally, and it’s a big strategic move for the chain. It’s the first time Starbucks has ever come out with a milder brew for consumers, reports Lisa Jennings at Nation’s Restaurant News.And the brew serves a very specific — and important — purpose.
The Blonde brews exist to fight competitors Dunkin’ doughnuts and McDonald’s more directly since their brews have a similar, lighter profile.
Starbucks says that there’s a $1 billion opportunity in the market, so there’s a big upside to this move if it works. There are 54 million people in the country who prefer lighter brews — a segment that Starbucks has ignored in the past.
It’s attacking on all fronts too. Blonde roast will be available in its stores, grocery aisles and K-cup options.
If you’re one of those 54 million and want to give it a try, Starbucks is giving away samples at its locations from January 12-14.
Or, if you’ve already tried it, tell us what you think in the comments.
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