Starbucks across the country are running out of coconut milk, thanks to the runaway success of two new beverages.
On July 12, Starbucks launched the iced coconut milk mocha macchiato, its first-ever beverage with a coconut milk base.
The chain debuted the limited-time offering to highlight its coconut milk, which the company launched in 2015. Customers had already been utilising the non-dairy option this summer to create “secret menu” beverages, such as the hugely-popular pink drink.
Now, it seems that coconut milk may have become a little too popular at the coffee chain.
“Are you out of coconut milk, too?” Reddit user barista 1738 asked in the
Starbucks subreddit on Tuesday. “We have been out of coconut milk for the past few days and people are pissssed.”
Looking at social media reveals that the barista is far from alone.
Starbucks’ Twitter has been flooded with complaints of locations lacking in coconut milk.
The worst is when you try to order the pink drink at Starbucks and they say “sorry we ran out of coconut milk” ????
— Niki DeMartino (@nikidemar) July 18, 2016
ok Starbucks, if drinks with coconut milk have been popular lately, THEN LOAD UP ON THE COCONUT MILK
— emily ♡ (@emilychon) July 20, 2016
The problem seems to be impacting locations across the US.
Some customers are reporting that their local Starbucks locations have been coconut milk-free for days.
the Starbucks I go to hasn’t had coconut milk in like 3 days….wyd
— Omi✨ (@xo_ayzha) July 20, 2016
“Starbucks why is there no coconut milk in upper Manhattan?”
reads one such comment. “I went to 3 stores they all said none until at least the weekend.”
Starbucks did not respond to Business Insiders’ request for comment.
On one hand, it’s good news for Starbucks that customers are responding positively to new beverages made with coconut milk, both in the form of iced coconut milk mocha macchiato and the pink drink, which is made with strawberry açaí refresher and coconut milk.
“Coconut milk is one of those things that our customers were asking for,” Starbucks’ coffee education specialist Mackenzie Karr told Business Insider prior to the launch of the iced coconut milk mocha macchiato. “When we launched last year it was hugely successful. So, the next step seemed — let’s build a beverage around it.”
However, when customer demand exceeds supply, it can create some serious problems for the company.
In May, Starbucks told Business Insider that locations were expected to increase their coconut milk orders prior to the launch of the iced coconut milk mocha macchiato. Clearly, some locations underestimated exactly how many customers would be jumping on the coconut milk bandwagon this summer, and are now coming up short — and, in the process, enraging customers attempting to try a new, limited-time offering or flaunt a pink drink on Instagram.
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