- Some fans believe the St. Louis Blues have been cursed.
- On Sunday, just hours before a critical Game 6 in the Stanley Cup Final, the St. Louis Post-Dispatch accidentally ran ads and messages on its website that prematurely celebrated the team’s victory.
- The Blues went on to lose the game.
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Heading into the Stanley Cup Final, it looked as though the St. Louis Blues might be a team of destiny, having fought back from the bottom of the NHL standings earlier in the season to become one of the final two teams competing for the coveted trophy.
But on Sunday, with the Blues holding a 3-2 lead in the series and just hours away from playing Game 6 at home that could have won them the Cup, the St. Louis Post-Dispatch made an untimely mistake.
The Sunday online edition of the paper accidentally posted images and advertisements celebrating the Blues’ Stanley Cup victory that was still not assured, including a huge image of the team, a letter from majority owner Tom Stillman, and an advertisement from Enterprise Rent-A-Car.
— Randy Scott (@RandyScottESPN) June 9, 2019
The most troubling aspect of the mistake came in Stillman’s letter, in which he wrote, “We look forward to celebrating with you as we parade the Cup down Market Street.”
In sports, you never, ever, EVER plan the parade before the title is won.
After realising their mistake, the paper attempted to walk-back and apologise for the error, joking that the postings were a “sneak peak” (sic) of what is hopefully to come.
In preparation for the outcome of the Stanley Cup Final, some of our readers got a sneak peak at what our advertisers are hoping to say to the Blues, the fans and St. Louis. We apologize for the sneak peak and hope to share their messages with everyone very soon!
— St. Louis Post-Dispatch (@stltoday) June 9, 2019
Unfortunately, the damage was already done.
In their premature celebrations, a curse was cast down on the Blues, leaving the team to lose Game 6 at home 5-1, setting up the series to return to Boston where the Bruins will have the chance to complete their comeback.
On Twitter, hockey fans cringed with the realisation that the Blues’ title-hopes had been jinxed.
I hate the bruins with all of my soul, but MAN did you Blues fans blow it by leaking them tee shirts and newspaper articles. I certainly hope not, but this HAS to be a jinx. #stanleycupfinal2019 pic.twitter.com/bJOKesKpnj
— Colin Cannata (@CannataColin) June 9, 2019
Did the @stltoday single handedly just jinx the Blues… geeez idiots
— Cmills (@thecmills) June 9, 2019
— Matt Perrault (@sportstalkmatt) June 10, 2019
It’s likely that no fan was more displeased with the turn of events than Blues supporter Scott Berry, whose $US400 bet on the team to win the title could cash for $US100,000 if St. Louis is able to turn things around in Game 7.
As things stand, the Blues sure do look cursed, but fortunes can change rather swiftly in hockey, and there’s always the chance that the Boston Globe accidentally prematurely celebrates the Bruins Stanley Cup victory, effectively cancelling out the curses.
Game 7 is set to take place Wednesday night at 8 p.m. in Boston.
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